The problem with doing that is that we have to pay for every single name lookup from the real CNAM database. We (or any other provider) aren't allowed to cache or store that information or we can get fined and have our access to the database services to do the lookups revoked. So the only option is to lookup each one every time the info is needed and pay for each of those lookups.
So if we have it right on the main page, it would have to lookup every single number there every time you loaded the page from the main database service and we would have to pay for every single number there every single time the page was loaded.
By putting it in the little popup, we only lookup (and incur the cost to lookup) numbers that you specifically want more info on.
The Customer Caller ID name is shown on the main page too since it's a lookup from our database (free).
Hope that makes sense.
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