Quote Originally Posted by RockyBB View Post
For market segmentation purposes, you might consider a "Titanium Plan" at the $24.99 price point, which includes 5,000 minutes of calling, with extra minutes at 4¢. Also a "Platinum Plan" at the $20.99 price point with 2,500 minutes of calling, with extra minutes at 3¢ each, and a "Gold Plan" at the $14.99 price point with 500 minutes of calling, with extra minutes at 3¢ each. Term discounts apply to the fixed plan charge, not to the usage charges. By staying out of the "unlimited" game, you'll be avoiding the 3rd World Dictionary Police (otherwise known as home based telemarketers and phone rooms) and scaring off the heavy users who you don't want anyway, and you'll have a compelling reason for subscribers to enroll their "friends and family" because VOIPO to VOIPO will not count against their allowance (like Verizon Wireless IN-NETWORK)! For heavy international users, offer a $5 monthly fee in return for a 5% discount on your international rates. Send all your Directory Assistance traffic to 1-800-YELLOW PAGES and advertise no extra charge for directory assistance calls.
Rocky,

Although I think your concept here is great, the only problem is public perception. It's the reason all the cell companies offer "unlimited" texting, cable companies offer "unlimited" internet access, and other voip companies offer "unlimited" calling. Even though you can offer a 5,000 minute plan (and if you had an unlimited plan, it would be soft capped somewhere around here anyway), Joe User is going to look at that say say "Gee, Vonage gives me unlimited calls, VOIPo only gives me 5,000 minutes" - without thinking about what 5,000 minutes really means. So, as far as marketing, I think you'd be at a major disadvantage here, although realistically everyone would be a whole lot better.